Creative Strategist + Art Director | 2026**
Problem: Vitamix has strong legacy recognition, but legacy alone doesn’t guarantee cultural relevance with a new generation of consumers.
Insight: People aren’t just buying appliances; they’re buying tools that adapt to the many ways they live, create, and care for themselves.
Solution: Reframe Vitamix through a culturally relevant campaign that expands its story beyond the expected kitchen and smoothie narrative.
Goal: Give a legacy brand a fresh point of relevance while staying true to the versatility that made Vitamix iconic.
**Spec work created through book180 Art Direction Portfolio School**
**Spec work created through book180 Art Direction Portfolio School**
