Creative Strategist + Art Director | 2026**
Problem: Adventure-focused beer advertising often celebrates the journey but stops before the moments that make those adventures memorable.
Insight: Sometimes the best part of the adventure is what happens afterward: gathering, cooking, drinking, and telling the story.
Solution: Cook the Catch: an experiential campaign connecting Pacifico to the ritual of turning the day’s adventure into a shared meal.
Goal: Move Pacifico from simply advertising alongside adventure to becoming part of the experience itself.
**Spec work created through One Creator Lab Spring 2026 cohort**
**Spec work created through One Creator Lab Spring 2026 cohort**
