Creative Director + Brand Strategist | 2025**
Problem: Hair wellness can easily become another product-focused conversation in an already crowded beauty category.
Insight: Hair care becomes more meaningful when consumers see it as a personal ritual rather than another step in a routine.
Solution: Create My Meraki Ritual, an influencer-led storytelling platform supported by creator strategy, social content, and seasonal campaigns like The Holidate Edit.
Goal: Build a more personal relationship between Meraki and its audience by turning hair wellness into a ritual consumers could make their own.
**Spec work created for Meraki Hair Wellness**
**Spec work created for Meraki Hair Wellness**
