Creative Strategist + Art Director | 2026**
Problem: Chipotle is already deeply embedded in culture, but staying relevant with younger audiences means finding new ways to turn brand love into active participation.
Insight: Gen Z doesn’t just want brands to speak their language. They want opportunities to play with them, remix them, and become part of the story.
Solution: Developed a culturally driven campaign that transformed a consumer behavior into a participatory brand experience, extending the central idea across social, digital, and real-world touchpoints.
Goal: Turn existing Chipotle fandom into something audiences could actively participate in, share, and make their own.
**Spec work created for One Creator Lab Spring 2026 cohort**
