Creative Strategist + Art Director | One Creator Lab, 2026**
Problem: Headphones are often associated with tuning people out, while summer is about being outside, together, and fully in the moment.
Insight: Music doesn’t have to disconnect us from an experience; it can become the soundtrack to it.
Solution: Don’t Take Them Off: a social-first campaign that makes JBL part of every summer moment, from beaches and rooftops to road trips and spontaneous adventures.
Goal: Reposition headphones from a symbol of isolation into an essential part of a shared summer.
**Spec work created for One Creator Lab Spring 2026 cohort**
**Spec work created for One Creator Lab Spring 2026 cohort**
