Creative Director + Consultant | 2026
Problem: In an oversaturated skincare market, another polished product launch can quickly become another product audiences scroll past.
Insight: Curiosity can be more powerful than perfection when a beauty brand gives consumers something unexpected to talk about.
Solution: Bad Milk: a disruptive, social-first campaign world built around distinctive messaging, visual storytelling, and content designed to generate intrigue around the product.
Goal: Turn a skincare launch into a recognizable creative territory that Clypse Beauty could own beyond launch day.
