Social Media Strategy Lead / Manager, Corporate Communications | 2024–2026
Problem: Tris Pharma needed a cohesive social media presence that could humanize the company, strengthen brand awareness, and make complex healthcare topics more accessible across digital platforms.
Insight: Behind every scientific innovation is a human story. By centering the people, patients, communities, and purpose behind the science, corporate communications could become content audiences actually wanted to engage with.
Approach: Built, launched, and managed Tris Pharma’s social ecosystem across LinkedIn, Instagram, Facebook, and X as the sole social media lead, overseeing strategy, creative direction, copywriting, publishing, community management, and analytics. Led campaigns spanning ADHD awareness, pain advocacy, employer branding, and corporate social responsibility.
Impact: Grew LinkedIn to 24K+ followers and achieved a 26.6% engagement rate, nearly 4× the 6.8% industry benchmark, while generating 69K+ engagements and 1M+ documented cross-platform impressions across LinkedIn, Instagram, and Facebook.
