Social Media Lead + Creative Director | 2026
Problem: The intersection of Black beauty, STEM, entrepreneurship, and innovation isn’t always represented with the visibility it deserves.
Insight: Representation becomes more powerful when audiences can see not only themselves, but the people actively shaping what comes next.
Solution: Build a 90-day, five-platform social strategy combining original content franchises, speaker storytelling, editorial content, community engagement, and real-time summit coverage.
Goal: Turn social media into an extension of the summit itself, driving awareness, community, and attendance.
Impact: 395 registered. 400+ attended. Attendance goal exceeded. Top-performing content reached 6K+ impressions.
