Creative Strategy Lead | 2025–2026
Problem: Skincare consumers are overwhelmed by endless products, trends, routines, and conflicting advice.
Insight: People don’t need more skincare noise; they need content that makes understanding their skin feel approachable.
Solution: Build a social-first content strategy combining skincare education, cultural relevance, community, and engaging creative storytelling.
Goal: Give MySkin Social a recognizable content ecosystem that could educate audiences while building an engaged skincare community.
